User Research

Metro Reports & Insights

• Metro Playbook, Communication and Messaging - Kelton, 2018
• Hotjar Lifeboat feedback - August 22 - October 1, 2021
• Metro Rider Surveys

Analytics

Age & Gender

Third-Party Reports & Insights

• LA Metro Rider Happiness Benchmark Report - Transit, 2021
  • Report
  • Raw Data
  • Methodology
• Who’s On Board survey - Transit Center, 2019
• How MBTA listens and learns from you - MBTA, 2019
• The Data Transit Riders Want - Tran Transit Center, 2018

Uber and Lyft Case Studies and articles

• https://www.justinmind.com/learn-ux-design/ux-research-uber-design
• https://uxmag.com/articles/ten-things-ive-learned-as-a-ux-researcher-at-uber
• https://www.itsnicethat.com/news/uber-redesign-digital-270919
• https://www.lyft.com/blog/posts/new-app

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Last update: 2022-06-14