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WordPress at Metro

Project Overview

On October 20, 2009, at the request of Marc Littman, DEO of Public Relations, Douglas Goodwin and Sharie Powell worked with Steve Hymon to create a daily blog that covered Metro’s Board of Director and general activities. The Source, Metro Transportation News and Views, went live. With a directive to publish 5 to 7 stories per day to communicate to a new audience totaling 11,902 stories, 20,438 images, and 23 evergreen pages to date.

Project Timeline

Over a decade later, a WordPress Network of over 15 sites have been built on various platforms:

  • The Source, using the Headways theme framework, is initially hosted inside the Metro IT Network;
  • El Pasajero, the Source’s Spanish language sister site, created in April 2011 with Jose Ubaldo as Editor;
  • Both sites migrated to WordPress VIP (on Douglas Goodwin and Sharie Powell’s departure in 2012);
  • The Source and El Pasajero redesigned with shared Bromley theme on WordPress VIP’s multisite blog network in November 2014;
  • The Source and El Pasajero migrated back in-house to Amazon Web Services (AWS) instances when Douglas Goodwin returns to Metro in 2015;
  • Vanity websites created to address department requests for additional online project information; and
  • Metro Lifeboat websites launched to address performance and archival issues on legacy Metro website in 2021.

Vanity Sites

To address a demand for project-related, date-sensitive topical or ‘vanity’ websites that separately housed with Metro’s Report to the Communities of LA County on Squarespace by Akemi Shimbasi in 2015. A self-hosted solution was preferred and subsequent sites were built using WordPress.

Website Project Description Documentation Status
America Fast Forward Website covering a national initiative to build infrastructure and create transportation projects at americafastforward.metro.net. YNAW Archived
Annual Report Metro Finance’s digital version of Metro CEO Phillip Washington’s Report to the Communities of LA County at annualreport.metro.net. Pending Archived
Developer Originally set up to be a public access point or repository for developers who needed transit data and services. YNAW* Live
El Pasajero Originally set up as the sibling site to Metro’s the Source to a Spanish reading audience. Jose Ubaldo and Maria Luisa Arredondo Pagaza lead the editorial team. YNAW Live
Help How to’s and tutorials for Agency staff on various Metro Lifeboat tasks. Pending Live
Metro Primary Resources Transportation Library and Archive link aggregator site. Hosted and maintained by Records Management staff. Pending Live
Making Metro Brand Standards offer vendors guidelines, examples, and password protected assets at brand.metro.net. Pending Live
Metro Micro Initially created as a traffic funnel for ad buy for new Metro ridesharing service. Pending Live
More Expo Metro Expo Line Grand Opening at moreexpo.metro.net Pending Archived
More Gold Metro Gold Line Grand Opening at moregold.metro.net Pending Archived
The Plan Originally set up to be the landing page for Metro’s Ballot Measure M initiative. Measure M ballot initiative website featuring multi-language content and menu system. YNAW Live

*These sites require additional access, please contact [Joe Simpson].

Lifeboat


Last update: 2022-06-14
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