Facebook Instagram Ad Request
Before you submit the request form, please note the following:¶
- Reposition requests from one-off buys to upfront strategy planning.
- Allow at least 4-5 business days of lead time for campaign setup.
Straightforward fields:¶
Campaign/Project, Name, Partner/Department, Flighting, Ad Budget, Ad Copy, Ad Headline, Ad Type, Ad Link, Notes, Attachments
Targeting:¶
Audience: Riders, Non-Riders, Residents, Visitors, etc.
Geography: Zip codes, cities, address, radius
Age: 13-17 vs. 18+
Detailed/Interests: e.g. Art Enthusiast - people who’s hobbies and activities include: Crafts, Painting, Fine art, Sculpture, Drawing or Photography.
“For targeting, we should probably begin to formalize high-level segments or a common approach to targeting across all of Marketing.” - John Gordon
Objectives:¶
Reach – Everyone needs to know
Traffic – Destination is key
Conversion – Pixel results page
Event Responses - Business page access - Eventbrite x FB
Video Views - URL vs Upload - SRT File (captions)
Lead Generation – Ad is in the form
App Installs
KPIs, KPIs, KPIs - Must have in order to guage sucess!
PO#:¶
FB invoice is billed the 1st of the month for previous month’s active
Account is frozen when 1 invoice is overdue